Discover Origo anew

Different types of social media content ranging from custom made photos and videos to campaign adaptations and collaborations with influencers.

How to change the perception and introduce people to something they thought they already knew? And do it while a global pandemic is taking over the world?

With the new and transformed building and identity of the shopping center Origo, we have been taking on the task of introducing customers to changes made within it and emphasising the differences between the old and new Origo. Through social media communication, we have been exploring topics of sustainability, accessibility, new and exciting shops, restaurants and services as well as special campaigns and offers.