Latvian School Youth Song and Dance Festival

To ensure that the number of participants in the Latvian School Youth Song and Dance Festival remains as impressive as ever, we partnered with Swedbank to create a campaign where two generations came together—through dance, song, music, and folklore. By addressing a wide audience—both parents and young people—we captured heartfelt stories in video and photo materials to inspire children and youth to engage in folk art collectives.

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