Riga – crazy calm

The goal of the campaign was simple and clear: to tell the world that Riga is a fantastic destination both in autumn and winter.
Riga – Crazy Calm. This city is the perfect balance between tranquility and chaos. One moment, you’re sipping tea, peacefully admiring the twinkling lights of Old Riga, and the next, you’re dancing at the heart of a vibrant party. And if you’re lucky, you might encounter ķekatnieki—messengers of ancient Latvian pagan traditions, clad in quirky masks, ready to chase away winter spirits from your coat.
Latvia’s capital is a place where calm and crazy meet so harmoniously that you’ll wonder—are you relaxing or celebrating?