Garage campaign “Negative Impact”

Bad boys and girls stand their ground—they don’t care what others think. They do what they love, even if someone disapproves. They’re not bad; they just live life on their own terms, making it more exciting.
Garage cocktails support those who dislike routine and crave adventure, which is why we launched the campaign “Negative Impact on Boredom.” As part of the campaign, we produced two video clips and created social media content with influencers who love breaking the routine. The campaign also featured exclusive “Negative Impact” merchandise, which we gave away through Aldaris (later @garagelatvia) social media channels.